PRIMI

Founded in Australia, Primi was born from a simple intention: to create timeless wardrobe staples defined by quality, comfort and considered design.

The brand’s journey began with its Signature Rib, a fabric that quickly became a best-seller and the foundation of its signature aesthetic. What started with a single style, theCarina Long Sleeve, has since evolved into a collection ofelevated basics celebrated for their fit, fabric and everyday wearability.

Each style is crafted with intention, with Primi working closely with its makers and selecting premium textiles for their softness, durability and structure. Produced in limited runs, the collections embrace a slower, more conscious approach to shopping while offering exclusive access to sought-after styles that sell out time and again.