{"title":"PRIMI","description":"\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cspan\u003eFounded in Australia, Primi was born from a simple intention: to create timeless wardrobe staples defined by quality, comfort and considered design.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe brand’s journey began with its  \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eSignature Rib\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, a fabric that quickly became a best-seller and the foundation of its signature aesthetic. What started with a single style, the \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eCarina Long Sleeve\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, has since evolved into a collection of \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eelevated basics\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e celebrated for their fit, fabric and everyday wearability.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEach style is crafted with intention, with Primi working closely with its makers and selecting premium textiles for their softness, durability and structure. Produced in limited runs, the collections embrace a slower, more conscious approach to shopping while offering exclusive access to sought-after styles that sell out time and again.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"primi-harmony-halter-neck-tank-buttermilk","title":"Primi Harmony Halter Neck Tank | Buttermilk || PRE_ORDER ETA 27\/10\/2026","description":"\u003cp\u003eOur Harmony Halter Tank is the foundation every capsule wardrobe is built around. Cut from our new Sculpted Rib fabric, it's substantial and supportive, holding its shape with just enough stretch to move with you.\u003c\/p\u003e\n\u003cp\u003eThe scooped halter neckline lends a feminine, considered finish, while the longline fit tucks seamlessly into tailored trousers or skirts. She's the piece you'll reach for all season - refined, versatile, and made to last.\u003c\/p\u003e\n\u003cp\u003eOTHER FEATURES INCLUDE:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eSculpted rib fabric (substantial, stretch cotton)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFlattering scoop-cut halter neckline\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFitted silhouette that holds its shape\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLongline length\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e95% cotton, 5% elastane\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eOur Harmony Halter Tank is a fitted, figure-hugging shape. This top has stretch \u0026amp; is accomodating to bust sizes. We recommend your true size. If you are in-between sizes or want a tight look, we recommend sizing down.\u003c\/p\u003e\n\u003cp\u003ePlease note this is a halter neck cut. Our model Poppy wears a strapless bra, while our model Pearl wears no bra - the fabric is thick enough to offer support if you're comfortable going braless.\u003c\/p\u003e\n\u003cp\u003eOur size recommendation is based on general sizing. Please keep in mind everyone's fit preference and body is different.\u003c\/p\u003e","brand":"Fifi \u0026 Annie","offers":[{"title":"X-Small\/6","offer_id":67737152684192,"sku":null,"price":49.95,"currency_code":"AUD","in_stock":true},{"title":"Small\/8","offer_id":67737152716960,"sku":null,"price":49.95,"currency_code":"AUD","in_stock":true},{"title":"Medium\/10","offer_id":67737152749728,"sku":null,"price":49.95,"currency_code":"AUD","in_stock":true},{"title":"Large\/12","offer_id":67737152782496,"sku":null,"price":49.95,"currency_code":"AUD","in_stock":true},{"title":"X-Large\/14","offer_id":67737152815264,"sku":null,"price":49.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/1752\/0288\/files\/IMG-5237.webp?v=1792452410"},{"product_id":"primi-stella-v-neck-tank-black","title":"Primi Stella V Neck Tank | Black || PRE_ORDER ETA 27\/10\/2026","description":"\u003cp\u003e\u003cspan\u003eOur Stella V Tank is the easy way to look put together without trying too hard. She's cut in our best-selling signature rib with a chic V neckline that dresses up beautifully for work or evenings out, and still feels relaxed enough for everyday wear with your favourite denim. Fitted, flattering and endlessly versatile, she's the tank that takes you from desk to dinner.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eOTHER FEATURES INCLUDE:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eChic V neckline that elevates any outfit\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMade from our best-selling signature rib (breathable stretch cotton)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDresses up for work or going out, dresses down for everyday\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWide cut to keep bra straps covered\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLong enough to tuck in\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e93% cotton, 7% spandex\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWe recommend selecting your true Australian size. If you’re between sizes or prefer a closer fit, we recommend sizing down.\u003c\/span\u003e\u003c\/p\u003e","brand":"Fifi \u0026 Annie","offers":[{"title":"X-Small\/6","offer_id":67737154125984,"sku":null,"price":49.95,"currency_code":"AUD","in_stock":true},{"title":"Small\/8","offer_id":67737154158752,"sku":null,"price":49.95,"currency_code":"AUD","in_stock":true},{"title":"Medium\/10","offer_id":67737154191520,"sku":null,"price":49.95,"currency_code":"AUD","in_stock":true},{"title":"Large\/12","offer_id":67737154224288,"sku":null,"price":49.95,"currency_code":"AUD","in_stock":true},{"title":"X-Large\/14","offer_id":67737154257056,"sku":null,"price":49.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/1752\/0288\/files\/IMG-5250_b79a8d09-ce67-42d0-9455-36de8a644ab9.webp?v=1792452460"},{"product_id":"primi-stella-v-neck-tank-white","title":"Primi Stella V Neck Tank | White || PRE_ORDER ETA 27\/10\/2026","description":"\u003cp\u003e\u003cspan\u003eOur Stella V Tank is the easy way to look put together without trying too hard. She's cut in our best-selling signature rib with a chic V neckline that dresses up beautifully for work or evenings out, and still feels relaxed enough for everyday wear with your favourite denim. Fitted, flattering and endlessly versatile, she's the tank that takes you from desk to dinner.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eOTHER FEATURES INCLUDE:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eChic V neckline that elevates any outfit\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMade from our best-selling signature rib (breathable stretch cotton)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDresses up for work or going out, dresses down for everyday\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWide cut to keep bra straps covered\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLong enough to tuck in\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e93% cotton, 7% spandex\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWe recommend selecting your true Australian size. If you’re between sizes or prefer a closer fit, we recommend sizing down.\u003c\/span\u003e\u003c\/p\u003e","brand":"Fifi \u0026 Annie","offers":[{"title":"X-Small\/6","offer_id":67737163858080,"sku":null,"price":49.95,"currency_code":"AUD","in_stock":true},{"title":"Small\/8","offer_id":67737163890848,"sku":null,"price":49.95,"currency_code":"AUD","in_stock":true},{"title":"Medium\/10","offer_id":67737163923616,"sku":null,"price":49.95,"currency_code":"AUD","in_stock":true},{"title":"Large\/12","offer_id":67737163956384,"sku":null,"price":49.95,"currency_code":"AUD","in_stock":true},{"title":"X-Large\/14","offer_id":67737163989152,"sku":null,"price":49.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/1752\/0288\/files\/IMG-5243_aacd37e0-dd90-4842-b76b-20ef86a93a08.webp?v=1792452439"},{"product_id":"primi-stella-v-neck-tank-buttermilk","title":"Primi Stella V Neck Tank | Buttermilk || PRE_ORDER ETA 27\/10\/2026","description":"\u003cp\u003e\u003cspan\u003eOur Stella V Tank is the easy way to look put together without trying too hard. She's cut in our best-selling signature rib with a chic V neckline that dresses up beautifully for work or evenings out, and still feels relaxed enough for everyday wear with your favourite denim. Fitted, flattering and endlessly versatile, she's the tank that takes you from desk to dinner.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eOTHER FEATURES INCLUDE:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eChic V neckline that elevates any outfit\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMade from our best-selling signature rib (breathable stretch cotton)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDresses up for work or going out, dresses down for everyday\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWide cut to keep bra straps covered\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLong enough to tuck in\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e93% cotton, 7% spandex\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWe recommend selecting your true Australian size. If you’re between sizes or prefer a closer fit, we recommend sizing down.\u003c\/span\u003e\u003c\/p\u003e","brand":"Fifi \u0026 Annie","offers":[{"title":"X-Small\/6","offer_id":67737164218528,"sku":null,"price":49.95,"currency_code":"AUD","in_stock":true},{"title":"Small\/8","offer_id":67737164251296,"sku":null,"price":49.95,"currency_code":"AUD","in_stock":true},{"title":"Medium\/10","offer_id":67737164284064,"sku":null,"price":49.95,"currency_code":"AUD","in_stock":true},{"title":"Large\/12","offer_id":67737164316832,"sku":null,"price":49.95,"currency_code":"AUD","in_stock":true},{"title":"X-Large\/14","offer_id":67737164349600,"sku":null,"price":49.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/1752\/0288\/files\/IMG-5259_8838990c-0e46-46b6-85ec-b335b63c6325.webp?v=1792452504"}],"url":"https:\/\/www.fifiandannie.com.au\/collections\/primi.oembed","provider":"Fifi \u0026 Annie","version":"1.0","type":"link"}